Senior Manager, Marketing Testing and Measurement
Company: Disability Solutions
Location: New York
Posted on: October 15, 2024
Job Description:
ABOUT THE ROLEThe Senior Manager, Marketing Testing and
Measurement will lead the design and execution of A/B tests,
multivariate experiments, and other testing methodologies, ensuring
that data-driven insights drive continuous improvement and
innovation across the business. The ideal candidate will work
cross-functionally with marketing, product, data science, and
executive teams as well as across multiple platform partners (Meta,
Google, TT, Pinterest, etc) to develop robust measurement
frameworks and provide actionable insights to inform strategic
decisions. You should have a strong track record of influencing and
communicating effectively across stakeholders and working with
individual contributors up to executive level leadership.YOUR DAILY
IMPACT AT PELOTON
- Develop Global Testing Strategies: Lead the creation of a
comprehensive testing roadmap, identifying key areas for testing
and optimization across multiple regions and channels.
- Test Design and Execution: Oversee the design and
implementation of A/B tests, multivariate tests, and other
experimentation methodologies to evaluate the performance of
campaigns, product features, and customer experiences.
- Measurement Frameworks: Develop and maintain standardized
measurement frameworks, including key performance indicators (KPIs)
and attribution models, to assess the impact of global marketing
and product efforts.
- Data Analysis and Insights: Analyze test results using
statistical techniques and provide actionable insights to
stakeholders, highlighting areas of opportunity and recommending
strategies for optimization.
- Collaboration and Stakeholder Management: Partner with
marketing, product, and data science teams to ensure alignment on
objectives, testing priorities, and measurement standards.
- Global Coordination: Collaborate with regional teams to ensure
testing strategies are adapted to local market needs while
maintaining consistency with global objectives.
- Continuous Improvement: Lead post-test evaluations and
contribute to a culture of continuous learning by sharing insights
and learnings across teams and regions.YOU BRING TO PELOTON
- 7+ years experience in a directly related field such as
marketing science, marketing analytics, and/or data science in the
media measurement space.
- Experience summarizing test results using statistical analysis
software (R, Python, etc).
- Proficient in spreadsheet and presentation tools (Excel,
Sheets, Powerpoint).
- Experience independently scoping and executing customized
incrementality tests with cross-functional stakeholders (testing
experience should include A/B tests, geographical testing, as well
as time based experiments).
- Excellent communication skills presenting to and influencing
cross functional leaders, especially through distilling technical
matters into clear and concise explanations.
- Experience with international markets or multi-market testing,
particularly in understanding market nuances that impact marketing
measurement.
- Strong documentation skills, with the ability to create and
manage comprehensive records of test plans, methodologies, and
results to ensure knowledge is shared effectively and testing
frameworks are repeatable across teams and regions.#LI-Hybrid
#LI-SV2The base salary range represents the low and high end of the
anticipated salary range for this position based at our New York
City headquarters. The actual base salary offered for this position
will depend on numerous factors including individual performance,
business objectives, and if the location for the job changes. Our
base salary is just one component of Peloton's competitive total
rewards strategy that also includes annual equity awards and an
Employee Stock Purchase Plan as well as other region-specific
health and welfare benefits.As an organization, one of our top
priorities is to maintain the health and wellbeing for our
employees and their family. To achieve this goal, we offer robust
and comprehensive benefits including:- Medical, dental and vision
insurance- Generous paid time off policy- Short-term and long-term
disability- Access to mental health services- 401k, tuition
reimbursement and student loan paydown plans- Employee Stock
Purchase Plan- Fertility and adoption support and up to 18 weeks of
paid parental leave - Child care and family care discounts- Free
access to Peloton Digital App and apparel and product discounts-
Commuter benefits and Citi Bike Discount- Pet insurance and so much
more!Base Salary Range$187,300-$243,400 USDABOUT PELOTON:Peloton
(NASDAQ: PTON), provides Members with expert instruction, and world
class content to create impactful and entertaining workout
experiences for anyone, anywhere and at any stage in their fitness
journey. At home, outdoors, traveling, or at the gym, Peloton
brings together immersive classes, cutting-edge technology and
hardware, and the Peloton App with multiple tiers to personalize
the Peloton experience [with or without equipment]. Founded in 2012
and headquartered in New York City, Peloton has millions of Members
across the US, UK, Canada, Germany, Australia, and Austria. For
more information, visit www.onepeloton.com.At Peloton, we motivate
the world to live better. "Together We Go Far" means that we are
greater than the sum of our parts, stronger collectively when each
one of us is at our best. By combining hardware, software, content,
retail, apparel, manufacturing, Member support, and so much more,
we deliver an exhilarating fitness experience that unlocks our
members' greatness. Join our team to unlock yours.Peloton is an
equal opportunity employer and complies with all applicable
federal, state, and local fair employment practices laws. Equal
employment opportunity has been, and will continue to be, a
fundamental principle at Peloton, where all team members,
applicants, and other covered persons are considered on the basis
of their personal capabilities and qualifications without
discrimination because of race, color, religion, sex, age, national
origin, disability, pregnancy, genetic information, military or
veteran status, sexual orientation, gender identity or expression,
marital and civil partnership/union status, alienage or citizenship
status, creed, genetic predisposition or carrier status,
unemployment status, familial status, domestic violence, sexual
violence or stalking victim status, caregiver status, or any other
protected characteristic as established by applicable law. This
policy of equal employment opportunity applies to all practices and
procedures relating to recruitment and hiring, compensation,
benefits, termination, and all other terms and conditions of
employment. If you would like to request any accommodations from
application through to interview, please email:
applicantaccommodations@onepeloton.comPlease be aware that
fictitious job openings, consulting engagements, solicitations, or
employment offers may be circulated on the Internet in an attempt
to obtain privileged information, or to induce you to pay a fee for
services related to recruitment or training. Peloton does NOT
charge any application, processing, or training fee at any stage of
the recruitment or hiring process. All genuine job openings will be
posted on our careers page and all communications from the Peloton
recruiting team and/or hiring managers will be from an @ email
address. If you have any doubts about the authenticity of an email,
letter or telephone communication purportedly from, for, or on
behalf of Peloton, please email
applicantaccommodations@onepeloton.com before taking any further
action in relation to the correspondence.Peloton does not accept
unsolicited agency resumes. Agencies should not forward resumes to
our jobs alias, Peloton employees or any other organization
location. Peloton is not responsible for any agency fees related to
unsolicited resumes.
Keywords: Disability Solutions, Brick , Senior Manager, Marketing Testing and Measurement, Executive , New York, New Jersey
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