Senior Partner Experience Manager
Company: Brother USA
Location: Bridgewater
Posted on: May 9, 2024
Job Description:
Let's Grow TogetherOur mission is to live our "at your side"
promise and simplify and enrich the lives of our customers,
employees, and communities. "At your side" is more than a slogan to
us; it's the purpose we do our best to fulfill every day. With a
legacy spanning over a century, this is a great place to launch or
expand any career and push the boundaries of what comes next. We're
committed to achieving shared success, and we provide opportunities
for you to develop through experience, exposure and education. Our
people have always leveraged their unique perspectives to keep us
on the right track for a lasting future. If you want to innovate,
learn, and grow with a global leader that builds products,
services, and a company people love, then we'll be "at your side"
every step of the way.The Senior Manager, Partner Experience plans,
manages, and executes channel strategies and initiatives to engage,
enable, empower, and grow our Brother Channel partners in the
Commercial ecosystem. This role is responsible for the development
and implementation of short- to long-term comprehensive channel
strategies, innovative marketing campaigns, lead generation
initiatives, tradeshow planning, and digital marketing strategies
while defining success metrics to drive sales growth and
engagement.The Senior Manager is responsible for fostering
collaboration with cross-functional team members, identifying
opportunities to streamline processes, and optimizing workflows to
drive results and maximize ROI. This role will coach and mentor a
small team of Channel Marketing professionals.***WHAT YOU'LL
DO***Channel Marketing Strategies, Planning & Execution
- Lead the development and execution of the annual and quarterly
channel marketing plans outlining objectives, strategies, tactics,
and timelines by product portfolio and channel in alignment with
overall business strategies and objectives
- Collaborate with cross-functional team members to ensure
alignment of channel annual/quarterly plans
- Engage in teamwork with cross-functional teams to define the
target audience segments, value propositions, and positioning
strategies to effectively reach and engage our channel
partners
- Lead the development and execution of new product Launches,
demand generation initiatives, omni-channel campaigns, promotions,
and communication campaigns, taking into consideration sales goals,
marketing support, and success metrics to optimize the potential
growth of BMG products
- Regularly track, monitor, and analyze channel marketing
performance metrics to assess progress, identify areas of
improvement, and make data-driven recommendations for optimization
and innovation
- Develop and implement the strategy for tradeshow participation,
lead capturing, and metrics of success
- Generate reports to communicate performance metrics, insights,
and outcomes to be shared with key stakeholders
- Continuously monitor industry trends & market dynamics to
leverage on best practices and foster innovationLeadership and Team
Management
- Lead and manage a small team of channel marketing
professionals, providing clear direction, guidance, and support to
drive performance and foster a culture of excellence and
collaboration
- Develop and mentor team members, empowering them to grow and
succeed in their roles and contribute to the overall success of the
channel marketing team
- Set clear objectives, and provide constructive feedback to
ensure continuous improvement and professional growthPartner
Enablement
- Work in collaboration with our channel partners and sales team
to ensure alignment on objectives, priorities, strategies, and
success metrics
- Participate alongside with the Sales Team in our partner's
Quarterly Business Reviews, in order to align strategies, identify
areas of opportunities and strengthen a collaborative
relationship
- Develop and execute partner enablement programs, including
training, sales tools, case studies and marketing collateral, to
empower partners to effectively sell and promote our products and
solutionsCommunication Strategies
- Implement communication protocols and tools to facilitate
seamless information sharing among team members
- Ensure consistency in branding, messaging, and design across
all communication materials to enhance brand identity and
recognition
- Develop and implement streamlined processes and workflows for
creating communication material that can be leveraged amongst
various groupsE-Commerce & Digital Marketing
- Develop and implement comprehensive digital marketing
strategies to drive awareness and engagement across digital
channels including social media and email
- Collaborate with cross-functional teams to optimize content to
enhance the online shopping experience and conversion rates
- Monitor performance metrics and make data-driven
recommendations for optimization and improvement
- Maximize Brother's presence on channel partner websites with
optimized content, using the most up-to-date product images and
messages
- Work in collaboration with cross-functional team members to
manage content syndication platforms to ensure accurate and timely
content updates***ABOUT OUR IDEAL CANDIDATE***Education
- Bachelor's Degree -(or equivalent experience) in Business,
Marketing, Communications, or a related field
- Master's Degree (or equivalent experience) - MBA -
PreferredExperience(10+ years combination of relevant experience
spanning the following areas)
- Successful team leadership, coaching & mentoring
- Managing partners and implementing marketing initiatives within
the B2B business model
- Annual/quarterly channel marketing planning &
prioritization
- Marketing strategies, Omni-channel marketing campaigns, channel
programs, platforms management
- Tradeshow planning & execution
- Lead management
- Success metrics and KPIs
- Digital Marketing & E-CommerceSoftware/Technical Skills
- Knowledge of Microsoft Office (Outlook, PowerPoint, Word,
Excel, Teams)
- Knowledge of Customer Relationship Management Software
(Salesforce Preferred) - Preferred
- Knowledge of Partner Portal Tools / Platforms - Preferred
- Knowledge of platforms for content syndication - PreferredOther
Skills/Knowledge/Abilities
- Excellent leadership & communication skills
(verbal/written/interpersonal)
- Excellent analytical & problem-solving skills
- Ability to think creatively and strategically
- Ability to develop and implement marketing plans that drive
business growth
- Ability to handle multiple responsibilities and meet or exceed
deadlines
- Ability to translate insights into actionable strategies and
tactics
- Teamwork & relationship building skills
- Strong negotiation skills
- Ability to plan events and stay within budget
- Ability to proofread and copy-write content
- Ability to drive for results
- Excellent presentation skills***ADDITIONAL DETAILS FOR THIS
ROLE***This role will be a hybrid role. Subject to business needs,
employees may work remotely up to two days per week. Assigned
office days will be determined by managers. - #LI-Hybrid
- The salary (or hiring) range for this position is $140,000 -
$160,000 per year
- Starting salary to be determined by the education, experience,
knowledge, skills and abilities of the applicant, internal equity,
location, and alignment with market data
- This position is eligible to participate in the relevant
Brother variable pay incentive plan(s). Applicable bonus awards are
discretionary and contingent upon 1) achievement of your individual
objectives and 2) Brother achieving its corporate and
business-level objectives
- Benefits include, but are not limited to, healthcare and
wellness coverage, life and disability insurance, 401K, tuition
reimbursement, and Paid Time Off. Details are available at -***WHAT
WE OFFER OUR EMPLOYEES***At Brother USA, we believe in investing in
our employees and providing them with an environment that fosters
growth, creativity, and a healthy work-life balance. Here are some
of the benefits of working with us:
- Competitive Compensation: -We offer a competitive salary and
bonus program to reward your hard work and dedication
- Comprehensive Benefits: -Our benefits package includes health,
dental, and vision insurance, as well as a 401(k) plan with company
match
- Professional Development: -We're committed to helping you grow
in your career with opportunities for training and development
- Work-Life Balance: -We support your well-being with flexible
work arrangements and a focus on work-life balance
- Employee Engagement: -Join a team that values your
contributions and celebrates success togetherLearn more about our
benefits: -Learn more about life at Brother: -Brother International
Corporation has earned its reputation as a premier provider of home
office and business products, home appliances for the sewing and
crafting enthusiast as well as industrial solutions that
revolutionize the way we live and work. Brother International
Corporation is a wholly-owned subsidiary of Brother Industries Ltd.
With worldwide sales exceeding $6 billion, this global manufacturer
was started more than 100 years ago. Bridgewater, New Jersey is the
corporate headquarters for Brother in the Americas. It has fully
integrated sales, marketing services, manufacturing, research and
development capabilities located in the U.S. In addition to its
headquarters, Brother has facilities in California, Illinois and
Tennessee, as well as subsidiaries in Canada, Brazil, Chile,
Argentina, Peru and Mexico. For more information, visit
www.brother.com.Brother International Corporation ("Brother") is an
equal opportunity employer and does not discriminate or make
employment decisions on the basis of race, color, religion, sex,
disability, or any other characteristic protected by applicable
state or federal laws. If you require any physical or other
assistance in completing this application, a reasonable
accommodation will be made upon request.
Keywords: Brother USA, Brick , Senior Partner Experience Manager, Executive , Bridgewater, New Jersey
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